Title

Painfully Strong Tights

Painfully Strong Tights

Category

Commercial

Client

Sheertex

Sheertex

Year

2023

2023

Overview

Starring the internet's most pained man.

Graded to a cold clinical palette, with mint accents cutting through the white. Harold's signature grimace anchors a durability claim that's actually true.

Credits

Director

JP Chartrand

JP Chartrand

Cinematographer

Alexandre Nour

Alexandre Nour

Production Co

Roméo & Fils

Roméo & Fils

Agency

SRTX

SRTX

Colorist

Charles-Etienne Pascal

Charles-Etienne Pascal

Product durability shot from the Painfully Strong Tights campaign, an athlete stress-testing Sheertex hosiery with a resistance band.
Wide shot color grading for the Sheertex Painfully Strong Tights campaign, a lab-set production design with cool tungsten balance
Detail still from a Sheertex commercial, mint accent color grading cutting through a clinical white palette
Moody composition from a Sheertex tights commercial, sheer texture lit against a dark teal reflective backdrop
Product durability shot from the Painfully Strong Tights campaign, an athlete stress-testing Sheertex hosiery with a resistance band.
Detail still from a Sheertex commercial, mint accent color grading cutting through a clinical white palette
Wide shot color grading for the Sheertex Painfully Strong Tights campaign, a lab-set production design with cool tungsten balance
Moody composition from a Sheertex tights commercial, sheer texture lit against a dark teal reflective backdrop

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